Monday, February 27, 2012

Ben & Jerry’s Lin-Sanity Controversial Ice Cream Flavour.

First of all for all of you guys who don't know, Ben & Jerry’s is an ice cream company that produce various type of ice cream product to be distribute to mostly on the american market. And Jeremy Lin is a basketball player that has become quite popular nowadays, since he is the first Asian-American who are in the NBA.

Ben & Jerry’s has made a Jeremy Lin Inspired Ice Cream with the slogan printed outside the Ice Cream Cup ''Taste the Lin-Sanity''. 

Lin-Sanity Ice Cream featured vanilla frozen yogurt, honey swirls and bits of fortune cookies, the latter ingredient serving as an obvious nod to Lin's heritage. But of course after Ben & Jerry’s realized the community are not that satisfy with the elements of racism in their new product, the company pulled the cookies from the mix and replaced them with waffle cone pieces that will be served on the side.

Many has claimed by putting fortune cookies in the cup  an act of racism to most of the Asian, especially Chinese. Since Jeremy Lin is a Chinese. 

By replacing waffles instead of fortune cookies is indeed the ways to overcome the community perspective towards Ben & Jerry’s ice-cream product and the image of the whole company itself. Furthermore waffles does goes better with ice cream that fortune cookies :P

And of course Ben & Jerry’s denied the claimed they have elements of racism in their product, and stated that the main reason for removing the fortune cookies was because they got soggy inside the batch.

For iepov, we don't see any harm on doing so, we are pretty sure that Ben & Jerry’s doesn't meant to be racist. For all of you who don't know what they are trying to do, it is called Marketing.
More on : Iepov/News
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